ABOUT: Miller Lite teamed up with the NBA Development League (D-League) for the first ever internet consumer promotion for aspiring basketball players. The rules were to create a 3 minute video testimonial showcasing your basketball skills. The top 30 videos with the most votes advance to the D-League training camp in Dallas. This particular story was about Bayete Gordon. His video was the favorite and top vote getter by a landslide margin and won him the opportunity to try out at the D-League camp where he then advanced to the NBA draft.

ROLE: Executive Digital Producer – Digital Strategist