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	<title>Bendrix Creative Digital Producer</title>
	<link>http://www.bendrix.me</link>
	<description>Bendrix is an impassioned technology professional who has worked on a diverse range of bleeding edge projects.</description>
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		<title>Apple Lust</title>
		<description><![CDATA[ABOUT: The title Apple Lust is focused on my digital instincts and astute industry vision rather than blind geeky fan boy lust. I am an impassioned technology professional, I take great pride in my Apple Lust. It is how I make my living and it is how I satisfy my news, music and television cravings. [...]]]></description>
		<link>http://www.bendrix.me/apple-lust/</link>
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		<title>ESPN 1070 The Fan</title>
		<description><![CDATA[ABOUT: 1070 The Fan, is a radio station in Indianapolis, Indiana owned by Emmis Communications that operates on AM radio. For a new sports and entertainment radio show titled The Marc &#038; Kelly Show. BRIEF: Take footage of The Marc &#038; Kelly Show and help to expand their online presence.
ROLE: Executive Digital Producer – Digital [...]]]></description>
		<link>http://www.bendrix.me/espn-1070-the-fan/</link>
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		<title>Nike China &#8211; Ballers Network</title>
		<description><![CDATA[ABOUT: Nike wanted to create a Nike branded, basketball social network for the web. The goal was to get young people from all over China interested in athletics and fitness in the lead up to the 2008 China Olympic games. BRIEF: Develop an online/offline basketball centric social network to draw Chinese youth to challenge one [...]]]></description>
		<link>http://www.bendrix.me/nike-china-ballers-network/</link>
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		<title>Nike China – Kobe Mentu</title>
		<description><![CDATA[ABOUT: This Nike China Olympic campaign was a major marketing initiative, dubbed ‘Kobe Mentu’ or ‘Kobe’s Disciples’, centered on a unique reality TV show. Four-hundred youth from all over China trained and competed for a place as a disciple of Kobe Bryant; twenty-four won a trip to California to train with Kobe and U.S. coaches. [...]]]></description>
		<link>http://www.bendrix.me/nike-china-kobe-mentu/</link>
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		<title>WildAid Olympic Campaign</title>
		<description><![CDATA[ABOUT: WildAid, launched its first U.S. based public information campaign starring gold medal-winning Olympic athletes including Maurice Greene (100m gold medalist), Allen Johnson (110m Hurdles), Cathy Freeman (400m) – featuring a resonant message: “When we all come together, we can do anything.” BRIEF: Create a DVD for mass distribution for its international audience.
ROLE: Executive Producer [...]]]></description>
		<link>http://www.bendrix.me/wildaid-olympic-campaign/</link>
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		<title>NBA D-League – Miller Lite</title>
		<description><![CDATA[ABOUT: Miller Lite teamed up with the NBA Development League (D-League) for the first ever internet consumer promotion for aspiring basketball players. The rules were to create a 3 minute video testimonial showcasing your basketball skills. The top 30 videos with the most votes advance to the D-League training camp in Dallas. BRIEF: Help Bayete [...]]]></description>
		<link>http://www.bendrix.me/nba-d-league-miller-lite/</link>
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		<title>Hall of Fame – Dick Vitale</title>
		<description><![CDATA[ABOUT: The Naismith Basketball Hall of Fame inducts NBA, international and amateur coaches, players, referees, contributors, and teams from both genders annually from around the globe.  All of the enshrinees are celebrated for their outstanding achievements and accomplishments. BRIEF: Take footage of college basketball commentator Dick Vitale, his friends, family, colleagues and archive the [...]]]></description>
		<link>http://www.bendrix.me/hall-of-fame-dick-vitale/</link>
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		<title>Hall of Fame &#8211; Dominique Wilkins</title>
		<description><![CDATA[ABOUT: The Naismith Basketball Hall of Fame inducts NBA, international and amateur coaches, players, referees, contributors, and teams from both genders annually from around the globe.  All of the enshrinees are celebrated for their outstanding achievements and accomplishments. BRIEF: Take footage of NBA legend Dominique Wilkins, his friends, family, colleagues and archive the memory.
ROLE: [...]]]></description>
		<link>http://www.bendrix.me/hall-of-fame-dominique-wilkins/</link>
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		<title>The Nursery &#8211; JWTwo Entertainment</title>
		<description><![CDATA[ABOUT: The Nursery is an experimental edgy animation group composed of talented, young and irreverent artists — filmmakers, storytellers, animators and illustrators. Originally it was a self-contained hybrid of JWTwo Entertainment.  BRIEF: Create outlandish original animated content, find online platforms where it could live and monitor its metrics in the social media landscape. RESULTS: Currently The Nursery does select online branded entertainment work for JWT New [...]]]></description>
		<link>http://www.bendrix.me/the-nursery-jwtwo-entertainment/</link>
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		<title>JetBlue Pitch</title>
		<description><![CDATA[ABOUT: JetBlue is an American low-cost airline owned by the JetBlue Airways Corporation. In 2005 JWT was seeking to win them as a client. BRIEF: The JWT creative and production teams worked very close to pitch a JetBlue personal story animated idea which was formatted for the web, DVD, iPod and TV. RESULT: We created [...]]]></description>
		<link>http://www.bendrix.me/jetblue-pitch/</link>
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		<title>JetBlue Story Booth</title>
		<description><![CDATA[ABOUT: JetBlue is an American low-cost airline owned by the JetBlue Airways Corporation. The JWT creative team came up with a web and television campaign inviting people to tell their personal JetBlue story. It was a physical story booth that made a 10 city tour in NYC, Orlando, Santa Monica, Oakland, Burlington, DC, Ft. Lauderdale, [...]]]></description>
		<link>http://www.bendrix.me/jetblue-story-booth/</link>
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		<title>Peachpit Publishing – Peachpit TV</title>
		<description><![CDATA[ABOUT: Peachpit is a top-notch publisher of professional computing books. Peachpit TV was the brainchild of Gary Paul Prince the Peachpit Promotions Manager. Gary and I produced videos produced the first ever podcast for Peachpit when we covered both the MacWorld Expo and Flash Forward Conferences in 2006. Our video work launched a Peachpit video [...]]]></description>
		<link>http://www.bendrix.me/peachpit-publishing-peachpit-tv/</link>
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		<title>National Association of Broadcasters (NAB)</title>
		<description><![CDATA[ABOUT: NAB (National Association of Broadcasters) is a week long annual Las Vegas conference. It is the world’s largest electronic and broadcast media event, drawing attendance from around the globe. This particular event honored film director James Cameron and US broadcast personalities Regis Philbin, Dan Rather and Tom Brokaw. BRIEF: Cover the event and deliver [...]]]></description>
		<link>http://www.bendrix.me/national-association-of-broadcasters-nab/</link>
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		<title>Codedsignal, Inc</title>
		<description><![CDATA[ABOUT: Codedsignal began as an informational blog on managing and producing digital media. Founded by Ben Williams on May 15, 2005, it has expanded into a platform that celebrates the intersecting worlds of music, video, technology &#038; digital culture. Always exploring new ways to expand and enhance original programming.
ROLE: Founder – Executive Digital Producer – [...]]]></description>
		<link>http://www.bendrix.me/codedsignal-inc/</link>
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		<title>Beneath The Beat</title>
		<description><![CDATA[ABOUT: Beneath the Beat Hip Hop &#038; Beneath the Beat Electronica are branded music promotion entities founded by Ben Williams in 2005. The &#8220;Beneath the Beat&#8221; brand offers a digital outlet to both aspiring and established music artists. Offering a global independent voice, free from record label and big business imperatives.
ROLE:  Founder – Executive [...]]]></description>
		<link>http://www.bendrix.me/beneath-the-beat/</link>
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		<title>Chelsea Harlem Interactive</title>
		<description><![CDATA[ABOUT: Chelsea Harlem was an Interactive Ad agency based in lower manhattan. The companies mission was focused on using the internet to help brand and build a web presence for African American entertainers and black owned businesses. They commissioned me to create branded interactive websites for businesses and entertainment personalities. BRIEF: Create branded rich media [...]]]></description>
		<link>http://www.bendrix.me/chelsea-harlem-interactive/</link>
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