Bendrix Creative Digital Producer

Apple Lust

admin — Wed, 06 Jan 2010 04:03:29 +0000

ABOUT: The title Apple Lust is focused on my digital instincts and astute industry vision rather than blind geeky fan boy lust. I am an impassioned technology professional, I take great pride in my Apple Lust. It is how I make my living and it is how I satisfy my news, music and television cravings. Apple has been part of my life for over sixteen years; and in that time I have witnessed numerous industry-altering product debuts, grand openings and conference announcements. This segment is dedicated to some of those historic Apple moments and it is within these video clips you get a glimpse of my Apple Lust.

ROLE: Executive Digital Producer – Digital Strategist
• Digital producer conducting interviews (NYC, San Francisco)
• Independent video editor & videographer using “guerrilla theater” tactics
• Social media strategist seeding digital assets & blogging about it

ESPN 1070 The Fan

admin — Wed, 06 Jan 2010 03:30:51 +0000

ABOUT: 1070 The Fan, is a radio station in Indianapolis, Indiana owned by Emmis Communications that operates on AM radio. For a new sports and entertainment radio show titled The Marc & Kelly Show. BRIEF: Take footage of The Marc & Kelly Show and help to expand their online presence.

ROLE: Executive Digital Producer – Digital Strategy
• Executive producer conducting interviews & scouting locations
• Independent digital videographer & video editor
• Digital strategy consultant

Nike China – Ballers Network

admin — Thu, 17 Sep 2009 01:36:26 +0000

ABOUT: Nike wanted to create a Nike branded, basketball social network for the web. The goal was to get young people from all over China interested in athletics and fitness in the lead up to the 2008 China Olympic games. BRIEF: Develop an online/offline basketball centric social network to draw Chinese youth to challenge one another and train. Integrate content from the Kobe Mentu television series into the Mentu website and Ballers Network.

ROLE: Information Architect – Digital Strategist
• Social media strategist and local recruiter for a 5 person research think-tank
• Information Architecture for the Baller’s Network
• Concepted how the TV series integrated with the website & Ballers Network

Nike China – Kobe Mentu

admin — Thu, 17 Sep 2009 01:21:55 +0000

ABOUT: This Nike China Olympic campaign was a major marketing initiative, dubbed ‘Kobe Mentu’ or ‘Kobe’s Disciples’, centered on a unique reality TV show. Four-hundred youth from all over China trained and competed for a place as a disciple of Kobe Bryant; twenty-four won a trip to California to train with Kobe and U.S. coaches. Of the twenty-four, sixteen were selected to play a championship game in Beijing, which was aired during the prime-time slot as a six-part series on China’s national television network. BRIEF: Create a website, produce video clips, diaries, photos and all other related back-stories related to the show. RESULTS: Won the 2008 One Show Entertainment Award Silver Pencil.

ROLE: Creative Digital Producer – Digital Strategist
• Social media strategist & recruiter for a 5 person research think-tank
• Concepted how the TV series integrated with the website & Ballers Network
• Led a 6 person digital creative team – crafted the story & designed the website
• Senior video editor leading a team of 5 video editors
• Collaborated to Integrate Kobe’s likeness into Freestyle

WildAid Olympic Campaign

admin — Tue, 15 Sep 2009 07:20:58 +0000

ABOUT: WildAid, launched its first U.S. based public information campaign starring gold medal-winning Olympic athletes including Maurice Greene (100m gold medalist), Allen Johnson (110m Hurdles), Cathy Freeman (400m) – featuring a resonant message: “When we all come together, we can do anything.” BRIEF: Create a DVD for mass distribution for its international audience.

ROLE: Executive Producer – Interactive & Interface Designer
• Original sound design extracted from each of the commercial spots
• Created original video loops mixed and extracted from the commercial spots
• DVD author, interface designer & effects animator

NBA D-League – Miller Lite

admin — Mon, 14 Sep 2009 07:40:55 +0000

ABOUT: Miller Lite teamed up with the NBA Development League (D-League) for the first ever internet consumer promotion for aspiring basketball players. The rules were to create a 3 minute video testimonial showcasing your basketball skills. The top 30 videos with the most votes advance to the D-League training camp in Dallas. BRIEF: Help Bayete Gordon a 5′6” point guard tell his story. RESULTS: Bayete’s video was the favorite and top vote getter by a landslide margin and won him the opportunity to try out at the D-League camp where he then advanced to the NBA draft.

ROLE: Executive Digital Producer – Digital Strategist
• Executive producer conducting interviews (Reno, MA, NYC)
• Independent videographer, video editor, DVD author,
• Social media strategist responsible for getting Bayete’s video elected

Hall of Fame – Dick Vitale

admin — Sun, 13 Sep 2009 03:53:36 +0000

ABOUT: The Naismith Basketball Hall of Fame inducts NBA, international and amateur coaches, players, referees, contributors, and teams from both genders annually from around the globe. All of the enshrinees are celebrated for their outstanding achievements and accomplishments. BRIEF: Take footage of college basketball commentator Dick Vitale, his friends, family, colleagues and archive the memory.

ROLE: Executive Digital Producer
• Executive producer conducting interviews (Springfield, MA)
• Independent digital videographer, video editor & DVD archivist

Hall of Fame – Dominique Wilkins

admin — Sat, 12 Sep 2009 03:47:05 +0000

ABOUT: The Naismith Basketball Hall of Fame inducts NBA, international and amateur coaches, players, referees, contributors, and teams from both genders annually from around the globe. All of the enshrinees are celebrated for their outstanding achievements and accomplishments. BRIEF: Take footage of NBA legend Dominique Wilkins, his friends, family, colleagues and archive the memory.

ROLE: Co-Creative of Original Concept – Digital Producer
• Executive producer conducting interviews (Springfield, MA)
• Independent digital videographer, video editor & DVD archivist
• Social media strategist – creating a web presence for Dominique

The Nursery – JWTwo Entertainment

admin — Wed, 09 Sep 2009 07:50:19 +0000

ABOUT: The Nursery is an experimental edgy animation group composed of talented, young and irreverent artists — filmmakers, storytellers, animators and illustrators. Originally it was a self-contained hybrid of JWTwo Entertainment. BRIEF: Create outlandish original animated content, find online platforms where it could live and monitor its metrics in the social media landscape. RESULTS: Currently The Nursery does select online branded entertainment work for JWT New York. The most notable client is Microsoft.

ROLE: Creative Digital Producer – Digital Strategist
• Resident digital strategist conducting in-house presentations
• Coordinating liaison between creative & business teams
• Lead video editor & videographer using “guerrilla theater” tactics
• Led a 6 person digital creative team – crafted stories & designed the site
• Integrated social media concepts into the program

JetBlue Pitch

admin — Tue, 08 Sep 2009 23:17:49 +0000

ABOUT: JetBlue is an American low-cost airline owned by the JetBlue Airways Corporation. In 2005 JWT was seeking to win them as a client. BRIEF: The JWT creative and production teams worked very close to pitch a JetBlue personal story animated idea which was formatted for the web, DVD, iPod and TV. RESULT: We created a series of video clips and featured them on the newly released (3 week old) video iPod. We gave iPod’s to each of our JetBlue account clients. We won the business.

ROLE: Digital Video Producer – Senior Technical Adviser
• Senior motion graphics editor, DVD author & compressionist
• Coordinating digital assets with TV producers
• Tape layback, DVD, web & iPod integration
• TV, Web & iPod technical adviser

JetBlue Story Booth

admin — Mon, 07 Sep 2009 23:48:36 +0000

ABOUT: JetBlue is an American low-cost airline owned by the JetBlue Airways Corporation. The JWT creative team came up with a web and television campaign inviting people to tell their personal JetBlue story. It was a physical story booth that made a 10 city tour in NYC, Orlando, Santa Monica, Oakland, Burlington, DC, Ft. Lauderdale, San Jose, Boston and Rochester. BRIEF: People would walk in, stand in front of the green screen, tell their story and leave. We would then edit the video into fun animated clips then upload them to the “Share Your Story Page” on the JetBlue website. These clips were also circulated throughout the web and on Television.

ROLE: Junior Creative Director – Digital Strategist
• Junior creative brought in to offer social media strategies & fresh perspective
• Coordinating liaison between creative, video editors & web production teams
• Concepted the storyboard & design to the “Share Your Story Page” website

Peachpit Publishing – Peachpit TV

admin — Sat, 05 Sep 2009 11:05:08 +0000

ABOUT: Peachpit is a top-notch publisher of professional computing books. Peachpit TV was the brainchild of Gary Paul Prince the Peachpit Promotions Manager. Gary and I produced videos produced the first ever podcast for Peachpit when we covered both the MacWorld Expo and Flash Forward Conferences in 2006. Our video work launched a Peachpit video blog and podcast now featured on iTunes. The innovative concept spawned interest: Bart Fakas author of “The Secrets of Podcasting” (2nd Edition), a Peachpit publication, published an article I wrote for his book.

ROLE: Executive Digital Producer – Digital Strategist
• Wrote 2 Page Article for the Secrets of Podcasting 2nd Edition
• Executive producer conducting interviews in Seattle & San Francisco
• Independent video editor & videographer using “guerrilla theater” tactics
• Social media strategist seeding digital assets & blogging about it

National Association of Broadcasters (NAB)

admin — Fri, 04 Sep 2009 07:30:54 +0000

ABOUT: NAB (National Association of Broadcasters) is a week long annual Las Vegas conference. It is the world’s largest electronic and broadcast media event, drawing attendance from around the globe. This particular event honored film director James Cameron and US broadcast personalities Regis Philbin, Dan Rather and Tom Brokaw. BRIEF: Cover the event and deliver HD video content to the NAB microsite, televisions throughout the main Las Vegas Strip and mobile devices on the convention floor.

ROLE: Executive Digital Producer – Digital Strategist
• Executive producer conducting interviews (Las Vegas)
• Independent video editor & videographer using “guerrilla theater” tactics
• Led a 4 person web team – we programmed & produced the NAB microsite
• Coordinating all digital assets with TV crew, microsite & podcast

Codedsignal, Inc

admin — Thu, 03 Sep 2009 00:42:57 +0000

ABOUT: Codedsignal began as an informational blog on managing and producing digital media. Founded by Ben Williams on May 15, 2005, it has expanded into a platform that celebrates the intersecting worlds of music, video, technology & digital culture. Always exploring new ways to expand and enhance original programming.

ROLE: Founder – Executive Digital Producer – Digital Strategist
• Executive producer conducting interviews, scouting locations & casting talent
• Independent digital videographer & video editor
• Concepted, designed and programmed the codedsignal website
• Integrated social media concepts into the program

Beneath The Beat

admin — Wed, 02 Sep 2009 01:06:11 +0000

ABOUT: Beneath the Beat Hip Hop & Beneath the Beat Electronica are branded music promotion entities founded by Ben Williams in 2005. The “Beneath the Beat” brand offers a digital outlet to both aspiring and established music artists. Offering a global independent voice, free from record label and big business imperatives.

ROLE: Founder – Executive Digital Producer – Digital Strategist
• Executive producer conducting interviews, scouting locations & casting talent
• Independent digital videographer & video editor
• Concepted, designed and programmed the Beneath the Beat website
• Integrated social media concepts into the program

Image provided by westword.com

Chelsea Harlem Interactive

admin — Tue, 01 Sep 2009 00:55:07 +0000

ABOUT: Chelsea Harlem was an Interactive Ad agency based in lower manhattan. The companies mission was focused on using the internet to help brand and build a web presence for African American entertainers and black owned businesses. They commissioned me to create branded interactive websites for businesses and entertainment personalities. BRIEF: Create branded rich media websites.

ROLE: Interactive Producer
• Branded website for Jerry Wonder & Wyclef Jean
• Branded website for Lisa Raye
• Branded website for Alex Thomas
• Branded website for 4th Quarter Entertainment