Bendrix is a digital lifestyle enthusiast & creative digital professional – into wireless, multimodal interactivity, augmented reality, gadgets & all things China, Apple & Google.

At the Forbidden City, Beijing, China

Ben Williams (Bendrix) graduated with a BA (Magna Cum Laude) in Advertising Graphics from Central State University in Ohio. A national Alpha Kappa Mu honors scholar, Ben’s focus was graphic design with an emphasis on computer graphics. Since 1999, Ben has worked as an impassioned technology professional on a diverse range of bleeding edge multimedia projects, and has beta tested numerous gadgets and software programs for digital technology companies.

Ben is among the first of the pioneering independent video producers and avant-garde digital evangelists to emerge in the grassroots social media community. His expertise has been sought out and published in “Secrets of Podcasting” (2nd Ed.), Student Filmmakers Magazine and he has been a guest speaker on Air America. He has spoken at technology and education venues across the country.

Ben spent seven years at the flagship New York office of JWT (J Walter Thompson), the world’s oldest and fourth largest advertising agency. For four years he led the way in implementing innovative digital media production and distribution solutions. He later became the resident social media expert for the agency’s broadcast and entertainment division, JWTwo Entertainment. On behalf of JWTwo, Ben participated in a wide range of grassroots and media events, pioneering digital production and distribution at events like National Association of Broadcasters (NAB), Mac World Expo, and Flash Forward.

In the lead up to the Beijing Olympics, Ben was recruited by Wieden + Kennedy to work on a groundbreaking Nike campaign in Shanghai, China. A unique reality TV series dubbed Kobe Mentu, centering on bringing 24 youngsters from throughout Mainland China together with NBA superstar Kobe Bryant. The televised campaign was the second most watched program in China behind the Olympics. Ben also played a pivotal role in the information architecture and online culture for The Ballers Network, a Nike branded online social network for basketball fans.

Currently Ben freelances on a range of web and video related projects. The most notable being the Crazy Love tour (Grammy and Juno Award winning recording artist Michael Bublé’s concert tour). Ben was tasked with the digital online/offline marketing and branding of opening act Naturally 7; a band consisting of 7 members using acapella and a range of harmonious vocals creating the illusion of instruments.