ABOUT: The title Apple Lust is focused on my digital instincts and astute industry vision rather than blind geeky fan boy lust. I am an impassioned technology professional, I take great pride in my Apple Lust. It is how I make my living and it is how I satisfy my news, music and television cravings. Apple has been part of my life for over sixteen years; and in that time I have witnessed numerous industry-altering product debuts, grand openings and conference announcements. This segment is dedicated to some of those historic Apple moments and it is within these video clips you get a glimpse of my Apple Lust.

ROLE: Executive Digital Producer – Digital Strategist
• Digital producer conducting interviews (NYC, San Francisco)
• Independent video editor & videographer using “guerrilla theater” tactics
• Social media strategist seeding digital assets & blogging about it