NBA D-League – Miller Lite

Posted in Blog on September 14th, 2009

ABOUT: Miller Lite teamed up with the NBA Development League (D-League) for the first ever internet consumer promotion for aspiring basketball players. The rules were to create a 3 minute video testimonial showcasing your basketball skills. The top 30 videos with the most votes advance to the D-League training camp in Dallas. This particular story was about Bayete Gordon. His video was the favorite and top vote getter by a landslide margin and won him the opportunity to try out at the D-League camp where he then advanced to the NBA draft.

ROLE: Executive Digital Producer – Digital Strategist

NBA GO PRO Bayete Gordon News Paper Article
NBA GO PRO Bayete Gordon News Paper Article
NBA GO PRO Bayete Gordon News Paper Article

Hall of Fame – Dick Vitale

Posted in Blog on September 13th, 2009

ABOUT: The Naismith Basketball Hall of Fame inducts NBA, international and amateur coaches, players, referees, contributors, and teams from both genders annually from around the globe. All of the enshrinees are celebrated for their outstanding achievements and accomplishments.

ROLE: Executive Digital Producer

Kobe Mentu Campaign

Hall of Fame – Dominique Wilkins

Posted in Blog on September 12th, 2009

ABOUT: The Naismith Basketball Hall of Fame inducts NBA, international and amateur coaches, players, referees, contributors, and teams from both genders annually from around the globe. All of the enshrinees are celebrated for their outstanding achievements and accomplishments.

ROLE: Co-Creative of Original Concept – Digital Producer

Kobe Mentu Campaign

Kobe Mentu Campaign