ABOUT: Nike wanted to create a Nike branded, basketball social network for the web. The goal was to get young people from all over China interested in athletics and fitness in the lead up to the 2008 China Olympic games. BRIEF: Develop an online/offline basketball centric social network to draw Chinese youth to challenge one another and train. Integrate content from the Kobe Mentu television series into the Mentu website and Ballers Network.

ROLE: Information Architect – Digital Strategist
• Social media strategist and local recruiter for a 5 person research think-tank
• Information Architecture for the Baller’s Network
• Concepted how the TV series integrated with the website & Ballers Network