ABOUT: Nike wanted to create a Nike branded, basketball social network for the web. The goal was to get young people from all over China interested in athletics and fitness in the lead up to the 2008 China Olympic games. Our job was to develop an online/offline basketball centric social network to draw Chinese youth to challenge one another and train. We were also tasked with Integrating content from the Kobe Mentu television series into the Mentu website and Ballers Network.

ROLE: Information Architect – Senior Digital Strategist

ABOUT: This Nike China Olympic campaign was a major marketing initiative, dubbed ‘Kobe Mentu’ or ‘Kobe’s Disciples’, centered on a unique reality TV show. Four-hundred youth from all over China trained and competed for a place as a disciple of Kobe Bryant; twenty-four won a trip to California to train with Kobe and U.S. coaches. Of the twenty-four, sixteen were selected to play a championship game in Beijing, which was aired during the prime-time slot as a six-part series on China’s national television network. It won the 2008 One Show Entertainment Award Silver Pencil and was the second highest watched show in China behind the Olympics.

ROLE: Creative Digital Strategist – Senior Editor

ABOUT: WildAid, launched its first U.S. based public information campaign starring gold medal-winning Olympic athletes including Maurice Greene (100m gold medalist), Allen Johnson (110m Hurdles), Cathy Freeman (400m) – featuring a resonant message: “When we all come together, we can do anything.”

ROLE: Executive Producer – Interactive & Interface Designer